Fashion Designer Zainab Chottani, Known for her tastefully decadent bridal dresses launched beautiful lawn prints for spring/summer 2015 in collaboration with the prestigious Lakhani silk Mills (LSM Fabrics). Her lawn campaign features popular Bollywood actress Jacqueline Fernandez shot in the scenic location of benedict studios in Thailand. The lawn collection would be available on 26th March for retail across all leading stores.
The launch event held at her atelier featured a fashion presentation where models presented selected pieces from lawn collection, the hair and makeup for the models was done by acclaimed makeup artist Sabs And the event and PR for it was managed by Take-ll.
The high-end Zainab Chottani Spring/Summer 2015 Lawn collection by LSM features 12 designs that cater to a diverse clientele ranging from elegant motifs for a more mature customers; to fresh youthful partners and darker hues and tones for formal evening wear all imbued with intricate embroidery and available with chiffon and silk dupattas on March 26 2015.
Chottani who started as a bridal designer back in 2009 has successfully forayed into pret and luxury pre segments. Chottani has also worked with Indian company Omtex and launched her signature prints, for the Indian market, in October 2014 and has showcased her bridal collections at various venues including Pantene Bridal Couture Week and Pakistan Fashion Week by Riwayat in the UK and her luxuary pret at Fashion Pakistan week, as well as displaying her creation at exhibitions in Dubai, the US and UK.
Chottani finds herself in great company as LSM had earlier collaborated with different designers from fashion industry. Chottani brings a contemporary and uber-creative vision to market leader LSM’s lawn, further bolstering the brand’s values of refinement, cutting-edge innovation, trend-setting and extreme quality which have been at the core of LSM since1952. LSM’s fashion mission is to cater to every fashion-savvy and trend-setting Pakistani woman, offering stylish, seasonal and on-trend options for every occasion and lifestyle.
Zainab Chottani Lawn Price Range Rs 5850 to Rs 6350