Pakistan’s premier luxury designer label Élan launch their much anticipated Spring/Summer 2015 Lawn collection this season for their brand “Élan Lawn”, in collaboration with one of Pakistan’s leading manufacturers of high quality textile products, the Sapphire Group. The collection is being revealed through an exclusive preview and fashion presentation on 17th March 2015 in Karachi and in Lahore on 18th March 2015. Élan Lawn S/S ’15 will be available for purchase in over 25 cities across Pakistan and internationally through the brand’s e-store, www.elan.pk, from March 19th 2015.
Available in 15 distinct designs, each in 2 colour-ways, designer Khadijah Shah has engaged a unique approach to design development, introducing meticulous detailing not typically found in conventional lawn prints. Each print has been artistically conceptualized and designed with diverse elements coming together to form complete compositions. The collection further features an interplay of patterns, colours and textures to give the designs depth and versatility. Élan Lawn S/S ’15 broadly seeks inspiration across continents, from varied cultural traditions and print and pattern developments through time, from their signature Sub Continental and Moroccan influences to Oriental and Ottoman Inspired patterns, to a more European ethos based on the Sicilian design heritage.
Élan Lawn S/S ’15 is available at a price range between PKR 6,450 and PKR 6,750.